Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan Newtown in Lapu-Lapu City over the weekend of May 30-31, bringing digital beauty trends to life for thousands of content creators and festival-goers[citation:1]. Aligning with the festival’s theme, ‘Your Feed IRL,’ Unilever transformed online beauty concepts into interactive, real-world experiences featuring major brands including Sunsilk, Clear Men, Dove, Cream Silk, Vaseline, and Pond’s. Sunsilk officially celebrated the massive re-launch of its core lineup, debuting a Gen Z-approved bottle redesign and advanced, skincare-inspired ingredient complexes tailored for maximum hair movement[citation:1]. The Sunsilk Sway Challenge crowned SZHD as the ultimate winners, with the brand providing the perfect platform for the region’s finest crews to showcase their hair-swaying confidence to the rhythms of BABYMONSTER’s chart-topping hit ‘DRIP’. Clear Men co-presented the festival experience, bridging online sports culture with real-life action through the first-ever fast-paced 3×3 Basketball Tournament and the Active Men Zone, featuring a high-traffic pop-up barber experience delivering free, professional hair line-ups and fresh trims[citation:1]. The activation spotlighted Clear Men Care & Style and Cool & Sport Shampoos, engineered specifically to combat sweat, grease, and dandruff under the Cebu sun. Dove brought advanced hair repair to life inside a luxury, bathroom-themed sanctuary, guiding beauty and lifestyle creators through a 4-step regimen dedicated to the Dove Hya-Ceramide Intense Repair line, featuring a Tactile Puzzle Wall demonstrating how Hyaluronic Acid and Ceramides lock into hair strands[citation:1]. Cream Silk addressed the ultimate summer challenge of heat and styling damage, treating festival-goers to a Vintage Photo Booth and immersing them in the restorative benefits of the protein-powered Cream Silk Repair Booster Treatment formulated with Amino-Keratin and Amino-Collagen, delivering up to 48 hours of deep moisture and glossy shine[citation:1]. Vaseline redefined summer skin hydration by tackling the dreaded ‘lagkit’ sticky feeling, inviting attendees to craft air-dry clay keychains while demonstrating the instant-absorbing formula of Vaseline Gluta-Hya Serum Burst Lotion[citation:1]. Pond’s Skin Institute introduced a giant, adorable ‘Sun Monster’ installation and hosted the ‘Pond’s SPF Everyday’ interactive game segment, highlighting their UV Miracle Sunscreen line that blocks powerful UV rays without leaving a white cast or sticky residue[citation:1].
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